Expert Marketing Leadership Driving Your Business Growth
Helping you scale smarter, faster and more profitably
Driving Growth with Strategic Fractional Marketing
Why Strativate?
CMO Expertise Tailored For You
Strativate Marketing delivers high-impact marketing leadership and strategy without the overhead of a full-time CMO. Through flexible retainer or project-based engagements, we empower organisations, especially those with lean or developing teams with expert marketing guidance, tailored growth strategies, and seamless execution.
Our services span fractional CMO leadership, strategic planning, growth identification, and full delivery through top-tier internal and external resources.
With detailed experience in consumer and retail marketing throughout Australia, New Zealand, Asia and the UK, we help businesses unlock new opportunities, optimise performance, achieve measurable, sustainable growth and access to industry leading executives and media planning tools to deliver you exceptional value.
Strategic Direction
Without The Full Time Cost
A Fractional CMO brings clarity, structure, and a plan aligned to your commercial goals.
Think: brand positioning, campaign planning, digital strategy, and customer journey mapping — all at a fraction of the cost of a salaried executive.
On-Demand Flexibility
Experience When You Need It
We can scale up or down based on your business needs. We can provide the support you need, when you need it.
If consistency is what you need, we will deliver a retainer based solution designed to suit your requirements.
Team Support
Building Strength
A common gap in some businesses is the lack of senior guidance for junior marketers or senior support for a small team. Strativate Marketing doesn’t just build the strategy — we guide your team to deliver it. That means more confidence, better execution, and a stronger marketing culture from within that extends through all areas of the business.
Strategic Direction
Without The Full Time Cost
We can bring clarity, structure and a plan aligned to your commercial goals. Think brand positioning with bespoke campaigns, digital, traditional and trade strategy along with data aligned customer journey mapping all at the fraction of the cost of a full time executive.
Chris Fundell is a seasoned marketing professional with more than two decades of experience in travel and leisure marketing. His experience spans Australia, New Zealand, Asia, United Kingdom along with a firm understanding of North America.
Chris has been instrumental in re-defining and amplifying distribution channels, tech solutions and leading analytical and strategic decisions resulting in growth in passenger numbers and revenue for a number of travel businesses.
Through challenging times, Chris was also was pivotal in creating and launching new domestic travel product options to build revenue through COVID. He has also contributed to sustainability initiatives, participating in panels focused on responsible travel practices.
Additionally, Chris has shared insights on PR strategies for travel brands, emphasising the importance of authentic storytelling and earned media.
Experience across multiple marketing channels and insight into data driven attribution modelling through advanced marketing analytics and how different touchpoints contribute to overall conversions and revenue is a key focus of his to help shape and drive growth.
Strativate Points
25+
Years of Marketing Experience
4
Spanning Four Continents
18+
Managing Multiple People
Our Expertise
1
Unlocking Growth
Strativate Marketing identifies gaps, opportunities and leans into growth levers you might not have seen. We bring industry expertise, experience, fresh perspective, and the ability to test and scale growth opportunities efficiently and effectively.
2
Maximising Your Budget
We will help you make every dollar work harder, optimising paid media, leveraging partnerships, and prioritising high-impact, low-waste initiatives. With ROI at the forefront of our minds we work with company CFO's, CEO's and COO's to maximise budgets.
3
Marketing Strategy
We know the travel space and deliver marketing and business strategies that are focussed on company objectives. Specialising in marketing efficiencies, consumer and trade partnerships, product opportunity, media optimisation, data pathways, journey mapping and brand health.
4
Key Strategic Partnerships
We work with exceptional partners to deliver cost effective media buying through press, TV, BVOD, radio, outdoor, SEO, search, social, analytics. AI integration/adaption, brand strategy and purpose driven content marketing all designed to give you the the best performing strategies.
Address
Sydney
New South Wales
Australia
Phone
+61 424 703 442
